The Structure Hasn’t Changed, but the Market Has Not The Indian haircare market remains vast and consistent — but structurally outdated. Even as consumer demand evolves, the category is still anchored in legacy formats, familiar brands, and an offline-first trade model. Offline dominance hasn’t faded. Over 80% of haircare sales flow through general trade (GT) and pharmacy networks. While digital-first Ayurveda brands have emerged in recent years, most struggle...