Thoughts and ideas from Accrezeo Capital
The Legal Infra Moment: What’s Changed in India LegalTech in India often feels like a solved story — from marketplaces like LawRato to AI research tools like Jhana.ai and contract platforms like SpotDraft. Yet despite the category’s visible sprawl, infrastructure-style plays remain rare. Most LegalTech startups either wrap existing workflows in prettier interfaces or chase episodic use cases with little compounding leverage. But in our view, something’s...
Why Q-Commerce Took Off — and What It Actually Tells Us Q-commerce is no longer a novelty — it’s infrastructure. In India’s top metros, sub-30-minute delivery has moved from hype to hygiene. Platforms like Blinkit, Zepto, and Instamart have normalized speed across grocery, grooming, and OTC health. And now, new brands are asking: should we go Q-commerce too? The infrastructure says yes. But the economics often say no. That’s...
The Structure Hasn’t Changed, but the Market Has Not The Indian haircare market remains vast and consistent — but structurally outdated. Even as consumer demand evolves, the category is still anchored in legacy formats, familiar brands, and an offline-first trade model. Offline dominance hasn’t faded. Over 80% of haircare sales flow through general trade (GT) and pharmacy networks. While digital-first Ayurveda brands have emerged in recent years, most struggle...
